Another Rabbit Hole Invitation To Monster Readers

I have a mission for those of you that may want to go down the rabbit hole and report back to the roundtable.

Why is Rubenstein Associates, Inc. looking at “The Borg is Trying To Absorb 9.11”

Here is a starter on Rubenstein:

Howard J. Rubenstein founded the company in 1954. They are considered experts at crisis management and financial relations, they serve as counselors on image management and corporate citizenship. They take an aggressive, hands on approach to obtaining coverage for their clients. A majority of their staff interacts with the media daily and are very capable of placing articles, letters to the editor, and op-ed pieces in newspapers to bolster visibility for their clients’ message and products.

On their web page they state they “shape and organize publicity programs and create pitches to help our clients achieve a wide range of goals.” They “understand that a public relations program and communications plan are only effective if one has the ability to place stories and get results and thus maximize exposure and business potential for a client.”

They are known for being one of the best in the industry in crisis management and had the following to say in this field: “We are highly skilled in quickly identifying the salient points that must be addressed and in determining the manner of delivery most likely to counter the crisis at hand. By disseminating the correct message to key journalist, we are able to help significantly reduce the intensity of a crisis so that an organization may return as swiftly as possible to its day to day business operations.”

They do not release the clients they handle who are involved in crisis, litigation, legal services or corporate strategy. Among their over 450 clients are:


Arts & Culture

  • Alliance for the Arts
  • Christie’s
  • Guggenheim Museum
  • Intrepid Sea Air Space Museum
  • Manhattan School of Music
  • Manhattan Theater Club
  • Nederlander Organization
  • Roundabout Theater
  • San Francisco Opera
  • School of America Ballet

Consumer & lifestyle

  • BMW of North America
  • Fortunoff
  • Ian Schrager Hotels
  • Miami Convention & Visitors Bureau
  • The Plaza Hotel
  • Sarah, Duchess of York
  • Waterford Wedgwood
  • Weight Watchers International
  • Zagat Survey


financial serives

  • Apollo Management
  • Bear Stearns
  • Capital Trust
  • Citigroup Private Banking
  • Fleet Boston Financial
  • Franklin Templeton
  • JMW Partner, LLC
  • Moody’s KMV
  • MBNA
  • Thomas H. Lee]


  • Altzheimer Associations
  • Beth Israel Hospital
  • Bronx Lebanon Hosptial
  • Empire Blue Cross/ Blue Shield
  • GHI
  • HIP
  • Maimonides Medical Center
  • Mount Sinai/ NYU HealthSystem
  • New York Blood Center
  • New York Organ Donor Network
  • Visiting Nurse Services of New York

Media & entertainment

  • Amercia Media
  • Bloomberg
  • Clear Channel
  • Clive Davis
  • Essence Communications
  • Lifetime Television
  • Miramax Films
  • New York Law Journal
  • Outdoor Life Metwork
  • Rush Communication
  • Sony Music Entertainment
  • World Wide Pants
  • YES Network

Public affairs

  • American Kennel Club
  • American Jewish Congress
  • Association for a Better Long Island
  • Consolidated Edison Company
  • New York Bankers Association
  • New York Building Congress
  • One Hundred Black Men, Inc.
  • RAND Corporation
  • United Federation of Teacherss

real estate

  • Boston Properties
  • Chrysler Building
  • Empire State Building
  • Helmsley Enterprises
  • Hines Interests
  • Insignia
  • IPC Reichmann/ Canary Wharf
  • Julien J. Studly, Inc.
  • Kushner Companies
  • Mack-Cali Realty Corporation
  • Prudential Long Island Realty
  • Real Estate Board of New York
  • Reckson Association Realty Corporation
  • The Related Companies
  • Rudin Management
  • Siverstein Properties
  • Staubach Company
  • Tishman Speyer Properties
  • Tishman Realty
  • Vornado Realty Trust


  • Broadway on Broadway
  • New Years Eve Ball Drop
  • CowParade
  • Directors Guild of American Awards
  • Ellis Island Medal of Honor
  • Essence Awards
  • Fleet Week
  • NAACP Image Awards
  • Revlon Run/ Walk
  • Rockefeller Center for Christmas Tree Lighting
  • Tony Awards
  • Tribeca Film Festival


  • National Hocker League
  • NYC Marathon
  • NYC 2012 Olympic Bid
  • New York Yankees
  • YankeeNets LLC

Rubenstein Associates were also hired by the Israeli Foreign Ministry to work on their image. For articles on this visit: and also see:

By Logistics Monster


  • We all also need to boycot the companies that pulled their advertising with the glen Beck show. I really think u should list them on your site Diamond.
    1) GMAC
    2)proctor and gamble
    4)progressive insurance
    6)radio shack
    8) mens warehouse
    10) sargento
    11) con agra foods

  • Diamond… some of the things I found:

    It looks like was started as a 501c3 back in 2003 and appears to have been started as a way to honor 9/11 victims, first responders, etc. through community service. One of key sponsors, KBW, had like 60 employees who were lost in the 9/11 attack. Seems like this started out as a way to remember some people that were actually affected by the events of 9/11.

    Then, it looks like certain politicians jumped on the bandwagon back then, most notably Charles Schumer and Peter King of NY, among others.

    Fast forward to March 2009. Congress passes Generations Invigorating Volunteerism and Education Act, or GIVE Act, (H.R. 1388). Under the GIVE Act, the anniversary of 9/11 would
    be observed in ways similar to Martin Luther King Day. People would voluntarily engage in remembrance through personal and organized service activities and reflection, but 9/11 would not become a federal holiday. Senator Charles Schumer (NY) and Rep. Peter King (NY-3), both of whom have long supported establishing 9/11 as a national day of service, worked with GIVE Act sponsors U.S. Rep. Carolyn McCarthy (NY-04) and U.S. Rep. George
    Miller (CA-07), Chairman of the House Education and Labor Committee, to develop the 9/11 language for the bill.

    I went to Rubenstein’s site at to look at their current client list. They apparently do a great deal of PR work for many NY events and organizations, such as Time Square New Year’s Ball Drop, Rockefeller Center Christmas Tree Lighting, New York Yankees, many New York fine arts organizations and their media clients reads like a who’s who of movie and TV companies… including Sony, who is a sponsor of

    I could not find a direct tie (yet) between the key principals of these different community volunteer organizations and Rubenstein. But, it could be Rubenstein is just looking at any and all commentary on anything related to 9/11, as the main attack occurred in New York City.

    Personally, I think the interesting question in all this is the following…
    How many Americans knew Congress included this way of “remembrance” in the GIVE Act? How many Americans are really aware of the GIVE Act itself? I knew about GIVE, but I have to admit I was unaware they included this provision in it.

    I think this is all part of Obama’s and the liberal Dems narrative to return us to a 9/10 posture, including not using the term “War on Terrorism” and the recent DOJ action against the CIA. Obama is always saying he wants to move forward and not look backwards. But look at his actions… this “rebranding” (to use a marketing/PR term) of 9/11, the DOJ action against the CIA, the “rebranding” of the War on Terrorism, having the FBI do what the CIA normally would do… is all an attempt to reset the country back to a 9/10 mindset.

    Always pay attention to his actions, not his words.

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